You’re sending AI agents in circles trying to get your market position and digital properties working for you. There’s a pattern we see constantly in B2B SaaS and Microsoft Dynamics partner marketing. A technical founder who is brilliant at architecting solutions and deeply expert in their domain hits a wall. Sales are stalling. Referrals are…
Originally published May 28, 2025. Updated May 13, 2026. Since this article was first published, AI search has changed quickly. Google has rolled out AI Mode, AI Overviews now appear across a much larger share of tracked queries, ChatGPT and Gemini have become major research destinations, FAQ rich results have been deprecated, and early enthusiasm…
LLMs don’t guess who to recommend. They triangulate from the sources they trust. If your company isn’t showing up in the right places, you may be invisible to the fastest-growing discovery channel in B2B software. Here’s a pattern I see constantly when auditing Dynamics 365 partners: strong MPN presence, decent AppSource listing, maybe a Clutch…
The ‘Output Isn’t a Strategy’ Problem Most Microsoft Resellers and ISVs Miss You’ve published dozens of blogs, have an “active” LinkedIn presence, perhaps a handful of case studies, and maybe even a few whitepapers. Your marketing team, or agency, is delivering what was promised, the content calendar looks commendable, and activity reports about “engagement” and…
Most B2B SaaS messaging sounds like it was written by a committee of very tired people, because it was. Words pile on. Jargon creeps in. Pretty soon, your “simple” product takes five slides, three metaphors, and a glossary to explain. Sound familiar? The Clarity Test is a gut check: Can you say what it is, who it’s for, and why it…
Five years ago, when your potential customers had a problem, they’d start furiously googling to find a solution to that problem, they’d find your website and blog posts, do a little research to nail down their options, and they’d find their way into downloading your lead magnet, entering your nurture campaign on their merry way…