Your Customers Are Asking AI About You. Are You Part of the Conversation? It’s tough sledding out there for B2B business—while you’ve been spending years perfecting your SEO strategy and tweaking your Google Ads, almost overnight, the entire online search game has changed. And if you’re like most B2B companies we talk to, you’ve collected…
How my Favourite 80s Movies Taught Me Everything I need to Know About AI Data Quality In Back to the Future, Doc Brown’s Mr. Fusion could take banana peels and soda cans and whatever other garbage he could get his hands on and power the flux capacitor in his DeLorean Time Machine. (Okay you’re right…
The most common thing we hear from B2B SaaS companies? “We’re waiting until we have more time to get our marketing right.” Meanwhile, their competitors are showing up daily, building authority, and capturing the attention of buyers who are already searching for solutions. Here’s the truth: Your buyers aren’t waiting for your perfect B2B campaign. They’re solving their problems right now, with or without you. If you’ve been…
While closing an initial sale to a new prospect is nice, B2B technology companies will live or die by the revenue opportunity in their existing customer base—via retention, expansion, or renewals. In fact, according to a frequently-cited report from Gartner, 80% of future revenue for B2B companies will come from just 20% of their existing customers. The…
A reality check for marketers in the SaaS and Microsoft Dynamics industries who approach campaigns by just “sending some emails, lighting up ads, and hoping for the best” As harsh as it sounds, we need to get a few things straight up front: a campaign is not throwing spaghetti at the wall and seeing what…
How to Build and Execute a Smarter Strategy Without Losing Your Mind – or Your Mojo You’ve got a product. A logo. A content calendar. A cup of coffee. The best intentions. Claude and Chat GPT by your side… so… why does everything still feel disjointed? Welcome to the era of marketing chaos – where…