Everything You Need for Marketing Under One Roof: Ongoing Engagements
Enter the Big Room
Take a tour of our engagement services, methodology, packages, and more.
MPO Engagement Services
The services offered through our engagement packages aren’t mutually exclusive.
For instance, an effective piece of content requires SEO components behind it, a stunning design, development to publish it to your website, and a promotion plan through social or paid media to leverage it in lead-driving campaigns. And that is a simplistic summary!
Don’t see what you’re after? Please ask us if we have the resources for something you are looking for!
- Strategic Planning
- Prioritization
- Market Research
- Consulting
- Performance Status/Reporting
- Sales Integration
- Marketing Director/Strategy
- Budgeting
- Ideation/Planning
- Brand Positioning
- KW Research
- Blogs
- Whitepapers
- eBooks
- Brochures
- PR
- Editing
- Ad Copy
- Web Copy
- Video Scripting
- Ongoing Audits
- On-Page Optimization
- GBP Set-up and Management
- Keyword Research/Analysis
- Must work in conjunction with Content
- Google Ads
- Capterra
- Management and Optimization
- Reporting
- **Does not include advertising spend
- Web Graphics
- Headers/Imagery (Blogs/Social)
- Documents
- Downloads
- PPT Templates
- Badges
- Branding
- Custom Designs
- Video Production
- Briefing/ Outlines
- Copy/ Composition
- Design
- Planning/Scheduling
- Marketing Automation
- Architecture
- New Builds
- Maintenance
- Management
- Content Additions
- Design Elements
- Development
- Integrations
- Strategy development
- Scripting
- Shooting and editing
- Publishing and promotion
- Research
- Data entry
- Marketing Coordination
- Paperwork
- Theme/Planning
- Logistics
- Asset Development/Design
- Booth Composition
- Offers
How it Works
Getting Started
Start with an initial marketing assessment or strategy workshop that will allow us to evaluate your existing assets, resources, budget, and goals, then match those to build a personalized priority marketing action plan that executes with our engagement packages. This gives us a chance to recognize your quick win opportunities and provide custom guidance that can start the lead generation momentum.
From there, we help select the best MPO package for your needs and move immediately into ongoing work.
Ongoing
After the onboarding and priority plan are in place, we move into ongoing sprints that align with the budgeted capacity of your MPO package.
True, effective marketing that drives towards reaching collective goals doesn’t happen in a tidy one-month period, and then start over again. It’s a continuous cycle with ebbs and flows. Big Room will assign a senior account manager, who will collaborate with you to put upcoming priorities and activities into 2–4-month sprints, leaving about 15-20% room for unavoidable ad hoc needs or unforeseen requests.
Marketing Performance Outsourcing (MPO) Packages
We have designed the MPO packages below to effectively deliver the Big Room advantage and scale with your budget, driving timelines, lead generation goals, and production needs. We aren’t focused on turning on a meter to charge you by the hour and incremental tasks. Nor do we think it’s fair you pay for the inevitable fluctuation of individual project factors.
The production scales listed below give you an idea of the average capacity across monthly time periods, but we aren’t tied to timesheets that dictate when we can start or stop your efforts.
| Package* | Approx. Production Scale | Per Month** | Execution Areas |
|---|---|---|---|
| Spare Room | 45 – 55 hours | Contact For Pricing | Maximum of 2-3 of the service areas simultaneously. |
| Living Room | 75 – 95 hours | Contact For Pricing | Maximum of 3-4 of the service areas simultaneously. |
| Great Room | 110 – 140 hours | Contact For Pricing | Maximum of 4-6 of the service areas simultaneously. |
| The Big Room | 145 – 180 hours | Contact For Pricing | Maximum of 6-7 of the service areas simultaneously. |
| The Whole House | 200-245 hours | Contact For Pricing | Unlimited service areas simultaneously. |
Project and Hourly Rates
In some cases, you may wish to engage with Big Room for project work. This is common for bespoke work you desire to supplement your existing marketing efforts. Projects can include full website builds, individual campaign development, foundational branding, or digital structure work. We sometimes add projects to MPO packages if the required activity falls outside of ongoing service areas.
Contact us for an estimate or SOW.
The Methodology
Big Room emphasizes value and results. We see our engagements as partnerships that increase your authority in the market, bring more customers to you (leads!), and help you build a more valuable brand, company, and offer (revenue!).
A well-oiled, integrated marketing effort allows you to realize results quickly, with less effort or resources required on your side and with no friction. The Big Room team has worked together for years, evolving a proven internal process and methodology for maximum output and success across all areas of the marketing operation. Instead of managing and coordinating the different areas required for complete marketing production, we do that for you.
Big Room can function as your entire marketing team or seamlessly augment resources you already have available to give you an immediate lift in production capacity, output, lead generation, and executing market strategy.